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Adam Creighton, Computer and Video Gaming (Subscribe)

Wednesday, March 23, 2005

Sony to launch PSP Thursday

I forgot to mention in my last post Sony is launching the PSP -- their
redefining, hi-def gaming portable -- Thursday (midnight tonight for most

Look for this launch to be pretty impressive -- mainly because Sony
actually knows how to do a product launch and marketing campaign (I've been
in 3 airports in 2 days, and have seen 5 PSP-related adverts, not to
mention the 2 or 3 TV commercials I saw in the hotel sports bar last

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