Adam Creighton, Computer and Video Gaming: Target has your indie games / Tees

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Adam Creighton, Computer and Video Gaming (Subscribe)

Saturday, March 22, 2008

Target has your indie games / Tees

Indie games in the mainstream!

I'm wicked impressed, and want to file this under "little guys with great marketing concept make good".

2D Boy -- "a brave new indie game studio based in San Francisco, making games the old fashioned way - a team of two, no money, and a whole lot of 'love'" -- has struck a deal with retailers (Target stores being possibly first out of the gate).

You can buy independent game game T-shirts, which come with a demo or full version of the game, for like $12.

A bunch of the titles are a la the Experimental Gameplay Project (clothing company egp apparel looks to be an offshoot of the effort), and this is a slick way to get indie cred mainstream recognition (the tags talk quite a bit about the games and creators).

More info at the 2D Boy Website, and (interestingly) waaay more info at Kevin Allen's blog.

Labels: indie development, innovation, licensing, media intersection, shopping deals